Masked artist pointing at the camera in red light

Urban music label — Reykjavík, Iceland

Controlled
Chaos

Graffiti Soul Records is an artist-first label for hip-hop, rap, R&B, trap and everything that grows between them. Independent voices, built with craft.

Brand & WebsiteEdition 01September 2026

The rule

80% sophisticated.
20% vandalised.

Everything we release, publish and print is built on a clean, confident structure, then broken on purpose. A tag across a portrait. A drip from a headline. Order is the canvas, chaos is the signature.

80 Order20 Vandal
Read the brand foundation

Four pillars

What holds it up.

  • 01

    Street

    The city is our first studio. Concrete, night light, walls, cars, corners and the people who move through them.

    Made where it happens.

  • 02

    Soul

    Feeling before formula. Warmth, vulnerability and the human detail that makes a record last.

    Say the real thing.

  • 03

    Ink

    Skin, sketchbooks and stains. Tattoo culture, hand-drawn line and the idea that some things are made to stay.

    Permanent by design.

  • 04

    Editorial

    Structure, scale and restraint. Magazine-grade layout that lets the artist be the headline.

    Designed like it matters.

The Wall

Pasted up. Layered.

Explore the visual language
DJ playing in front of a painted skull mural
A black rose behind green fabric
Two artists posing beside parked cars at nightno trespass
Tattooed DJ wearing a Graffiti Soul Records shirt
Singer in a red jacket sitting in a car in purple smoke
after hours
Back of a camouflage jacket printed High Vibes on an empty street

The roster

Individuals first.

From debut records to full albums, the catalogue is a run of distinct voices. No template artist. No house sound.

See all artists

Manifesto

We don’t clean up the wall. We frame it.

Read the manifesto

Got a sound? Send it.

We listen to every submission. Tell us who you are, share your best work and let the music do the talking.

Submit a demo